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Juju e Binha é um projeto de vídeos animados infantis, idealizado pelos irmãos músicos e compositores João Forlani e Lucas Palma.
Juju é uma menina corajosa e curiosa pela vida. Junto com seu amiguinho Binha, um pequeno colibri, ela está aprendendo como o mundo ao seu redor é cheio de alegria.
Nesse projeto, criei e desenvolvi toda a parte visual: logotipo, identidade visual, cores, design de personagens, cenários, elementos da marca e estou trazendo vida a esse novo mundo cheio de cores e alegria, através da animação.
Música: João Forlani e Lucas Palma
Produção Musical: André Daumas
Logotipo e Identidade Visual: Evelise Chagas
Design de Personagens, Ilustração, Animação e Direção de Arte: Evelise Chagas
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Juju e Binha is a children's animated video project, conceived by the musician and composer João Forlani and his brother, Lucas Palma.
Juju is a brave girl, curious about life. Along with her little friend Binha, a tiny hummingbird, she is learning how the world around her is full of joy.
In this project, I created and developed the entire visual part: logo, visual identity, colors, character design, scenarios, brand elements and I am bringing life to this new world full of colors and joy, through 2D animation.
Music: João Forlani and Lucas Palma
Music Production: André Daumas
Logo and Visual Identity: Evelise Chagas
Character Design, Illustration, Animation and Art Direction : Evelise Chagas
![](https://cdn.myportfolio.com/1dc18f51-876e-42df-89ec-1c5aa5f5ee6a/f8637ca3-e552-420f-88e9-2eaf50b3f3cd_rw_1920.jpg?h=88a91188cf0acba4df8a19aaae813c97)
LOGOTIPO
Uma tipografia jovem e descontraída, com traços semelhantes a escrita infantil e de fácil leitura, transmitem simpatia, diversão e alegria para a marca Juju e Binha. O coração azul (que é o pingo da letra "i") remete ao coração estampado no peito do personagem Binha, e reforça a mensagem de amor e amizade no logotipo.
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LOGO
A young and sweet typography, similar to children's writing and easy to read, convey sympathy, fun and joy for the Juju e Binha's brand. The blue heart (which is the dot of the letter "i") refers to the heart stamped on the chest of the character Binha, and reinforces a message of love and friendship in the logo.
![](https://cdn.myportfolio.com/1dc18f51-876e-42df-89ec-1c5aa5f5ee6a/eecaa35f-0948-4d3f-b356-8d5706ad453b_rw_1920.jpg?h=1532ecf876fd0dd6a4524053bc4cde3e)
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ELEMENTOS E ESTILO VISUAL
Para criar um novo mundo, é preciso criar uma linguagem visual para ele. Elementos, cores e cenários que conversem entre si, representando uma mensagem, um mundo infantil com alegria e delicadeza. Um mundo com estilo visual e identidade únicos. O mundo de Juju e Binha.
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ELEMENTS AND VISUAL STYLE
To create a new world, you need to create a visual language for it. Elements, colors and scenarios that talk to each other, representing a message, a children's world with joy and delicacy. A world with a unique visual style and identity. The world of Juju and Binha.
![](https://cdn.myportfolio.com/1dc18f51-876e-42df-89ec-1c5aa5f5ee6a/131c46d5-0877-49ba-bbcd-a36c66bd9679_rw_1920.jpg?h=addd76ae27d36d64c010e11ec0463923)
![](https://cdn.myportfolio.com/1dc18f51-876e-42df-89ec-1c5aa5f5ee6a/b0078d39-5365-482e-afbf-d5f398d0a0a7_rw_1920.jpg?h=982636def44d535a4e648c7bd21d190f)
PERSONAGENS
Juju: Uma menina corajosa, alegre e curiosa que, com sua delicadeza e sorriso, está descobrindo o mundo.
Binha: Um pequeno colibri, amigo inseparável de Juju, que mostra a ela o caminho com proteção, mas sempre encorajando-a a explorar e descobrir como o mundo é lindo e cheio de novidades e aventuras.
Binha: Um pequeno colibri, amigo inseparável de Juju, que mostra a ela o caminho com proteção, mas sempre encorajando-a a explorar e descobrir como o mundo é lindo e cheio de novidades e aventuras.
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CHARACTERS
Juju: A brave, cheerful and curious girl who, with her delicacy and smile, is discovering the world.
Binha: A small hummingbird, Juju's inseparable friend, who shows her the way with protection, but always encouraging her to explore and discover how beautiful and full of adventures the world is.
Binha: A small hummingbird, Juju's inseparable friend, who shows her the way with protection, but always encouraging her to explore and discover how beautiful and full of adventures the world is.
![](https://cdn.myportfolio.com/1dc18f51-876e-42df-89ec-1c5aa5f5ee6a/400f2ac0-36da-44c1-91b9-888d7918e4ea_rw_1920.jpg?h=73e4d7045abf2835056294a1230b8b1a)
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IDENTIDADE VISUAL
A soma de todos os estudos, elementos, cores, logotipo e personagens, resulta em uma identidade visual que pode ser aplicada nos mais diversos materiais, reforçando sempre uma mensagem de carinho, beleza e alegria. Bem vindos ao mundo de Juju e Binha.
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VISUAL IDENTITY
The sum of all studies, elements, colors, logo and characters, results in a visual identity that can be applied to the most diverse materials, always reinforcing a message of affection, beauty and joy. Welcome to the world of Juju and Binha.
![](https://cdn.myportfolio.com/1dc18f51-876e-42df-89ec-1c5aa5f5ee6a/124fc07d-d9eb-4e23-a619-639147b19328_rw_1920.jpg?h=0507fba2ad797e00c7ac0900fa19e426)
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